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In today's world, where Internet technologies are developing very significantly, many different business lines take their share of this process. Issues such as more regular work plans of both individuals and companies, communication with users, data analysis and evaluation increase the functionality of Tag Manager. The contribution of Web 2.0 approaches to this rise is also absolutely undeniable.

One of the most important areas in which all solutions that make all business plans in working life more functional is marketing, or rather digital marketing. Digital marketing, a concept created by software supported by digital communication processes, benefits from all the blessings of internet technologies. In particular, the topic of data imaging and data analysis is one of the important topics of digital marketing.

Add-ons that help determine the method of digital marketing are very guiding both in determining the target audience and in producing content according to the determined audience. Add-ons that center the transformation, one of the most important metrics in the field, allow users who visit your website or app to perform the desired behavior, which increases your organic traffic in the long run.


Tag Manager plugins analyze data obtained by observing the behavior of users visiting your website or mobile app. In addition, such add-ons mean that all external code is executed from a single system for software developers. Google Tag Manager stands out as one of the most preferred plugins among tag managers.

What Is Tag Manager?

Google Tag Manager (GTM) digital marketers can use mobile websites or applications, without the need for any additional software, all measurements can be made of the marketing strategy can be expressed as a tag management system. GTM helps users get the best action thanks to its analysis and measurements. Indeed, the main purpose of the plugin is to provide convenience.


As with any system in a digital environment, Google Tag Manager has some terms that explain the principles of operation and make use more functional. These terms, called tags, triggers, variables, folders, regions, templates, and workspace, are essential to improving the user experience and providing convenience in digital marketing management.

Tag: a tag that means a block of code executed on a page is produced for many different purposes. The tags contained in GTM are designed to send information to a third party from your website or mobile app.
Trigger: a trigger refers to a structure that determines the conditions under which a tag will work. For example, if you want a tag to work only on the home page or in the help section, you seek the help of the trigger when determining it. Tags don't work without triggers.
Variable: a variable, an object that can configure itself to contain the information you want to transfer to GTM, is used to transmit values such as order amount, number of products, and order number. The system is dataLayer for this.he prefers the push method.


Folders: folders that allow you to group tags, triggers, and variables in Google Tag Manager make the user experience more functional. Choosing folders to conveniently manage these terms makes your entire work plan easier.
Zones: allows specific tags to be managed only by specific people. For example, both your SEO and Analytics agency may want to use GTM. In this case, instead of authorizing them in your own container, you can authorize them in custom containers.
Templates: the templates feature is designed in 2019 for beginner users using Google Tag Manager. To get the most out of the templates that allow these users to take more action in GTM, you can review the templates created by other users.


Workspace: this feature provides the environment needed in GTM for more than one person to perform different jobs or for the same person's different jobs to not affect each other. Thanks to the Workspace, users can perform multiple jobs simultaneously.
How To Install Tag Manager?
Google Tag Manager is very simple to install. Anytime tagmanager.google.com you can log in to your address with any Google account, and you can set up your account from the screen that appears. But here are a few considerations that you should pay attention to, depending on user preferences. What needs to be done step by step can be sorted as follows at the basic level, at which point container preferences are important.


You need to create profiles for all websites and mobile apps that are planned to add tags. If you are an agency, it is recommended that you open a different Google Tag Manager Account for each of your customers. As a matter of fact, opening different accounts makes your job easier.
You should add the system-supplied Google Tag Manager snippet code just behind the <body> tag of your website or mobile app. You then need to select the create new tag option in the GTM panel.
Choosing the create new tag option helps ensure integration between Google Tag Manager and Google Analytics and Google Ads. At this point, the basic function of the container (container) needs to be explained in detail.


Container, an object located below the GTM account level for a website or application, allows you to execute all transactions in the system. For example, if you have more than one website, we recommend that you create separate containers for them.
By clicking on the section that appears as GTM-XXXXXX on the container screen that you encounter during the account setup, you can provide the container codes that create custom for you. In addition to the code to be used in the <body> tag, this field also contains code for the </head> tag.
You must add the code at the top before the </head> tag on each page of your website or mobile application, and the code at the bottom immediately after the <body> opening of your website or mobile application, as mentioned above.

What can be done with Tag Manager?

It is extremely easy to do many different transactions through Google Tag Manager. It is possible to develop your digital marketing strategies with the help of applications where GTM works in a compatible way or by using the facilities that the system has within itself. Different approaches to both data analysis and measurement stand out among all the operations you can do using Google Tag Manager.


You can perform all kinds of operations related to Google Analytics through Google Tag Manager. You can add events to your site, control e-commerce metrics, organize your page impressions, and manage custom metrics and content grouping for ease of use.
You can determine what percentage of page type users see on your website or mobile app with GTM. You can also track which page type is displayed at what rate. This makes it easier for you to improve your digital marketing strategy.
With the help of GTM, you can create a lightbox that you want to show on your site. This allows you to have different chances, such as collecting emails or conducting surveys. It is recommended that you apply Lightbox according to the HTML and CSS structure of your site.